SUSTAINABLE FASHION
We firmly believe in the value of slow fashion with careful attention to detail and the use of high-quality materials.
ETHICAL SOURCING
We prioritize ethical sourcing, ensuring that every step of our supply chain upholds the highest standards of transparency.
EMPOWERING MADE IN ITALY
At the heart of our brand's social responsibility lies a deep commitment to empowering Made in Italy.
About our online store
Originating from distant times, a captivating narrative unfolds behind the creation of Soft Firenze lifestyle brand.
Drawing upon three decades of expertise in processing exquisite cashmere knitwear and an unrelenting pursuit of perfection, we present to you our exclusive collection.
What sets us apart is our commitment to personalization and individuality. Through the skillful artistry of our expert embroiderers and artist painters, lent to fashion
From best italian quality cashmere yarns to intricate embroidery
Customize your Cashmere
A complete personalization with hand-embroidered or hand-painted monograms or brief phrases
Handmade with passion
Meticulously crafted garments by skilled artisans, known for their collaborations with top fashion brands. The elegant style of Soft merges seamlessly with the artisans' passion and expertise, resulting in bespoke, one-of-a-kind pieces
Hand-dyed stoles
The finest cashmere to create ethereal, hand-dyed stoles with a spray technique. We take pride in crafting incredibly soft stoles in pure cashmere, embellishing them with hand-embroidered or hand-painted by skilled artisans
Meet our founder: Costanza Castellani
Cashmere for me is like a soft embrace that wil always keep you warm